Our Vision

“Supporting a clean, green and prosperous place where people want to live, work and visit”.

Like the National Forest that grows at the heart of the district, our work is rooted in the lives of the people we are here for.

We are proud to be part of North West Leicestershire, getting on with the vital day-to-day work of supporting and encouraging communities and businesses so that they are as healthy and prosperous as they can be. 

As in nature, we believe good growth comes from creating the right environment.

All across our district there are positive things to shout about. We successfully attract big brands, whilst nurturing specialist and independent businesses so that there are jobs at all levels. We’re focussed on creating clean and green places where people want to live and visit. Whether it’s Download music festival or motor racing at Donington Park, family fun at Conkers, Hicks Lodge and Snibston Colliery Park, getting active at one of our leisure centres or enjoying heritage at Moira Furnace - everyone is welcome and there’s something for everyone.

We aim to get our services right first time and will negotiate hard to make sure our residents benefit from change. Our location at the centre of the country, with the airport and road network, gives us some great advantages but that same thing also puts pressure on our district as we embrace growth in the right places.

Our challenge is to make the most of all the positive things and minimise any impact.

This isn’t easy. We are realistic that a council of our size and budget can’t do everything or support what everyone wants. It can be hard to meet the needs of all our different communities. But from Ashby to Castle Donington, from Coalville to Ibstock, the rural areas, villages and towns in between, we will proudly work to make the biggest positive impact we can.

Our duty is to act as a custodian of the district’s welfare for future generations. We will be here in the tough times and the good. We will go the extra mile to get things right and share your frustrations when that doesn’t happen. We know we need to be better at listening and responding to what residents tell us. We want the best because so many of us live here too. 

This is about leadership, creating the right environment, making connections, speaking up for the area and encouraging ambition.

Our forest stands as a powerful symbol of a connected and resourceful council, one that nurtures, adapts and grows together with its community. That’s what we aim to be.