Ashby Purple Flag

Purple Flag renewed for 2019 for Ashby!

Congratulations to everyone involved in the successful Purple Flag accreditation for the night time economy in Ashby de la Zouch again in 2019. 

Ashby Town Council prepared the application and worked with partners to ensure it's success.  Thanks go to everyone involved in the partnership - licensees, businesses, Leicestershire Police, Ashby Street Pastors, Ashby Pubwatch, Safer North West Leicestershire Partnership and North West Leicestershire District Council.

The Purple Flag assessors praised the very good working relationship between the various partners involved in the application, the very dedicated and skilled street pastors and the quality of the offer in the food and drink sector.

Ashby celebrated the success over the weekend of 19 & 20 October 2019 and turned the town purple with purple balloons, cocktails and live music.  The Purple Flag treasure hunt to win a meal for two or comedy tickets is open until 31 October 2019 - pick up an entry form from any pub in the town displaying the poster or the Ashby Town Council offices on South Street, Ashby (8.30am -1pm Monday - Friday). 

Purple Flag renewed for 2018 for Ashby!

The application to renew the Purple Flag accreditation for Ashby has been successful for 2018. 

Congratulations to everyone involved in the partnership - from licensees to businesses and partners at North West Leicestershire District Council, Ashby Town Council, Leicestershire Police, Safer North West Leicestershire Partnership, Ashby Street Pastors and Ashby Pubwatch Scheme - great partnership working!

The Purple Flag inspectors recognised this partnership working plus the many changes and developments since the accreditation was first received in 2017 and that people feel safe in the town on a night out. 

Bars, restaurants and businesses in Ashby are joining forces to celebrate and will be turning the town purple on 20 October 2018.  There will be a host of events and special offers to everyone to enjoy - look out for purple balloons and staff wearing purple t shirts. 

Purple Flag for Ashby in 2017

Bars, restaurants and businesses in Ashby joined forces to host a Purple Flag party after the town secured accreditation for its excellent and safe nightlife.

All day and night on Saturday 25 November 2017 a variety of events and offers took place as Ashby turned purple.

More than 20 venues, ranging from the Rebound trampoline park to Manhattans bar and nightclub provided customers with special discounts and offers.

There were be purple cocktails on offer accross the town, retail rewards, competitions, free prize draws, special events,  fun days, free Purple Flag merchandise and lots more. 

To discover them all take a look at our Purple Flag leaflet (PDF Document, 9.6 Mb)

What is Purple Flag?

Purple Flag is an accreditation similar to the Green Flag award for parks and Blue Flag for beaches.  Purple Flag is awarded to towns and cities who meet or surpass the standards of excellence not only in the town offering a varied lively evening experience but also in managing the evening economy well.

Ashby's application showed good practices, high occupancy rates on retail and leisure premises, low crime figures, and a diverse, entertaining, safe enjoyable night out for the whole family.

Ashby de la Zouch has:

• Attractions and activities for all ages, budgets and tastes
• It is safe, friendly, welcoming, clean, attractive and fun
• Easily accessible from local towns and on foot
• Steeped in history, cultural, heritage attractions
• A fantastic choice of bars, restaurants, clubs, pubs and leisure facilities

A number of partners have steered the Purple Flag application to success which include, representatives from North West Leicestershire District Council, Leicestershire Police, Safer North West Community Safety Partnership, Ashby de la Zouch Town Council, Ashby Street Pastors and Ashby Pubwatch Scheme.  Many local businesses also helped to contribute to the successful application.

Did you support Purple Flag weekend?

If you are a business please promote Purple Flag by attaching the banner to your website or publicity material.

Also tag the council's @NWLeics Twitter account or This is NWLeics Facebook page to tell us how you celebrated.