Advertising and Sponsorship Policy

Advertising and Sponsorship Policy.

The Council have developed a corporate Advertising and Sponsorship Policy that provides formal protocols for managing commercial advertising and sponsorship.

The purpose of the Advertising and Sponsorship Policy is to ensure that sponsorship and associated commercial advertising activities entered into by the Council are undertaken consistently and in line with the agreed processes and procedures.

The Policy has established guidance that will enable a consistent and professional corporate approach when considering opportunities for sponsorship of Council properties, events, services and other activities and for the placement of advertising in or upon Council property, events or activities.

If you are interested in advertising or sponsorship relating to Council activity, please read Advertising and Sponsorship Policy (PDF Document, 0.18 Mb).

The Advertising and Sponsorship Policy will:

• Provide a clear definition of ‘Advertising’
• Provide a clear definition of ‘Sponsorship’.
• Establish principles for seeking and accepting advertising and sponsorship of Council property and activities.
• Establish protocols to support the process for decision making and the award of advertising and sponsorship.
• Identify examples of acceptable advertising or sponsorship.
• Identify examples of unacceptable advertising or sponsorship.
• Outline the use of Council branding through advertising and sponsorship.

All advertisements and sponsorships arrangements placed by third parties at council events or on council property will be in the form of the written agreement. We recommend reviewing a Advertising and Sponsorship Policy - Agreement Template - 2023 (PDF Document, 0.15 Mb).